Awareness of the quality of stock images used to illustrate business communications is just as important as the branding of a website itself. The style of images forms part of an overall brand experience.
A good example of this would be the Apple Retail website which consistently uses bright, high key (low contrast) lighting to communicate the minimal and clutter-free nature of their brand and products. Apple are consistent with this look and as a result feel stronger and more trustworthy for it.
Now imagine going to a website where the images look orange because the white balance was not corrected, or they have busy backgrounds or inconsistent crops. Would this affect how professional you felt the company was?
It’s not just product shots that are affected by poor quality control. No matter how modern, crisp and clean a website design may be, using conceptual imagery to illustrate a message that looks muddy and awkwardly cropped would be the equivalent of turning up to a meeting wearing a modern crisp and clean suit and bowling shoes.
So how do you create more high quality stock images?
It’s easy to start looking into what big brands are using … Food images are sooooo popular at the moment with isolated goods on plain backgrounds appearing on every billboard in town!
In the meantime, if you need help with your images, give us a shout and one of our experienced photographers can advise you on your imagery 🙂