Family imagery sells everything from mortgages to breakfast cereal, and audiences have become expert at spotting the fake ones. This collection is drawn from photographers who shoot real families in their own homes and neighbourhoods: mealtimes, homework, gardens, holidays, the school run, three generations on one sofa.

Tailor using measuring tape on a suit jacket, fitting the garment on a customer
£6.00
Tailor fitting a jacket on a customer using tailor’s chalk to mark the fabric.
£6.00
A tailor and a younger man, an assistant or apprentice working together, measuring…
£6.00
Father and son making suits in family-run tailor business
£6.00
Tailor with measuring tape around neck working with material at bench
£6.00
A close up of a mother and daughter lying with their heads together, smiling and laughing.
£6.00
A girl lying on the ground, holding a dandelion seedhead clock.
£6.00
A girl lying on the ground, holding a dandelion seedhead clock.
£6.00
What you will find
Parents and children, grandparents, siblings, families of every shape, at home and out and about, across the seasons. Candid moments dominate; there are also calmer frames with copy space for advertising layouts.
Choosing an image
Decide first whether the image needs to be aspirational or relatable — the two rarely work in the same layout. For financial services and insurance, relatable wins. Model-released images are marked and cleared for advertising; images of identifiable people without a release are editorial-only.
Licensing and price
All images are royalty-free under our Standard royalty-free licence from 1 credit (£6).























