Human-created stock photography versus generative images: what buyers should weigh up
A level-headed comparison of real photography and AI-generated imagery for commercial use — rights, trust, cost, consistency and where each makes sense.
Category Buying guides
How to choose, license and use stock photography.
How to credit a photographer correctly
When a photo credit is required, when it is simply good practice, and the formats to use online, in print and on social media for Photofolio images.
Where to find authentic UK business photography
Why most business stock looks American, what 'British' actually looks like in a photograph, and how to find office, industry and small-business imagery that feels local.
A practical image size guide for websites and social media
Pixel dimensions, aspect ratios and file formats for the places images actually go — website heroes, blog posts, Instagram, LinkedIn, Facebook, X and print — and how to get them from a Photofolio download.
Editorial versus commercial image use: choosing the right licence
The difference between editorial and commercial use, with plain-English examples, and how to tell which category your project falls into before you buy.
Model releases and property releases: what UK image buyers need to know
What a release is, why it matters for commercial use, how to read release status on a Photofolio image page, and when you can safely proceed without one.
How to choose stock images that don’t look like stock images
A practical checklist for picking photography that feels specific and real — light, gesture, place and imperfection — with examples from the Photofolio library.
Royalty-free image licensing in the UK, explained
What 'royalty-free' actually means, what you can and cannot do with a licensed image, and how Photofolio's Standard and Extended licences work in practice.